Alyson Schonholz, a strategy director for Siegel+Gale, shares her thoughts on how re-branding is more than just a logo change.
“As a consultant, I travel frequently. My airlines preferences are Southwest (for convenience) and Virgin America (for comfort). On a recent business trip, however, the only nonstop flight available was with American Airlines. While I hadn’t flown the airline in many years, I was aware of its recent rebrand. And I was intrigued to see what had changed.”

  1.  Your biggest brand asset isn’t your logo. It’s your experience.
  2. If you are going to signal change, you need to change.
  3. You only get one chance to make a good impression.

Read the full article at http://www.siegelgale.com/blog/what-brands-can-learn-from-american-airlines/