Johnson Banks has created a new ‘active’ brand identity system for the Cystic Fibrosis Trust which aims to explain what the disease is and how it affects people
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“We suggested the charity should activate the ‘is’ in their name with a series of statements, effectively forcing it to always explain what it is, does, and why they are here,”. Johnson Banks say.
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Read more at http://creativereview.co.uk/cr-blog/2013/march/cystic-fibrosis-johnson-banks