Johnson Banks has created a new ‘active’ brand identity system for the Cystic Fibrosis Trust which aims to explain what the disease is and how it affects people
“We suggested the charity should activate the ‘is’ in their name with a series of statements, effectively forcing it to always explain what it is, does, and why they are here,”. Johnson Banks say.
Read more at http://creativereview.co.uk/cr-blog/2013/march/cystic-fibrosis-johnson-banks