What does ’social’ really mean?

Jessica of Napkin Labs explore what ‘social’ really means in a recent posting on designtaxi.com.
Recently social media is being seen as the main way to “connect” with consumers. You dont find Apple or Trader Joes on facebook or twitter. How are they then succeeding without a strong presence on social networks? The idea of what “social” is has become distorted. Being “social” isnt defined by how many “likes” they have. Social, as it quite literally is defined, is how a company relates to its consumers.

You see, “social” is not about posting on some platform. It is about forming and enabling relationships. Social media platforms can be a great tool for this, but just because a brand is posting a photo on Facebook and receiving 1,000 likes does not determine they are social. In fact, many companies on these platforms are actually some of the most “unsocial” companies out there. Social is a company value. Each department, product and service must live and breathe it for success.
Read the full posting at http://designtaxi.com/news/356991/Are-Taglines-Important/.