Plop. Plop. Fizz. Fizz…
Paul Williams & John Moore explore if taglines are important for a company in a recent posting on designtaxi.com.
There was a time when you someone could say a catchy phrase or sing a jingle and you would immediately know the product they were referring to.
- They’re Grrrreat!
- Plop. Plop. Fizz. Fizz…
- Hey Mickey! He Likes It.
Many of the large brands we know these days no longer use taglines – Whole Foods, Starbucks, Costco.
In today’s world taglines become unnecessary.
The more undifferentiated a brand is, THE MORE it needs a tagline.
The more distinctive a brand is, THE LESS it needs a tagline.
Read the full posting at http://designtaxi.com/news/356991/Are-Taglines-Important/..
