“Your brand is the magnet that draws consumers to your product or service,” says Ken Carbone of Manhattan design and branding firm Carbone Smolan Agency. Here are five rules of attraction:

1. Understand the value of designing your brand identity.
2. Know yourself.
3. Consider branding from the outset.
4. Choose your design partner carefully.
5. Stay true to yourself.

Read more: http://www.entrepreneur.com/article/226074#ixzz2UEGvUa9a