Irene Etzkorn at Siegel+Gale explores how switching from a complex and cluttered approach to a simple one can build and strengthen your customer base
“In order to achieve simplicity, companies must do three things: empathize, distill and clarify. A company that empathizes with the needs, concerns and capabilities of customers ensures that it fulfills a need—at the right moment—through an appropriate channel and with relevant content”
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