According to Wikipedia, a meme is “an idea, behavior or style that spreads from person to person within a culture.” Andreas Ruggie at Siegel+Gale explores the relevance of meme’s and branding.
“The point is, memes are meant to spread (if they’re intentionally created at all), while brands are built to last.”
Read the full article at http://www.siegelgale.com/blog/the-harlem-shake-and-viral-memes-brands-best-new-friend/
