Domtar_fossil
Domtar paper interviews Tim Hale, Senior Vice President, of Fossil  Group and looks at the importance of paper in relation to branding.
“Fossil has always been a very tactile brand. Its not only about what you say, its also about how it feels.”
[youtube height=”315″ width=”560″]https://www.youtube.com/watch?v=9Azi01CQti4[/youtube]
 
“Paper has always been an important part of the consumer experience. The way a brand feels and looks on a page has everything to do with the paper.”
 
“Paper is an expression of the brand. Your going to pick something that has a very tactile surface or a smoother surface based on the characteristics of the brand or the values of that brand.”
 
Learn more about Domtar Paper at http://domtarblueline.com/