Excerpted from blogs.nytimes.com
Colorado is taking a nontraditional approach to the usual efforts of creating ads that are meant to help burnish the brand image of a state. With an initiative — Making Colorado — to be announced on Tuesday, the state will ask its residents for advice that will shape the development of a campaign that is to be introduced in August
“The idea we have is to create a unifying brand identity” for the state, Mr. Kennedy said, “a clear and concise statement of what Colorado stands for” that would be separate from campaigns that seek to encourage tourism or business development.
Read the full article at http://mediadecoder.blogs.nytimes.com/2013/04/02/colorado-looks-to-its-own-people-to-burnish-its-image/