Black Pearl Creative was tasked with designing business cards for ‘Myung Dong Opticians’, a tiny optician in Jeju, South Korea. One of the key concepts for the card was that the the target audience of males and females between 50-70 years old do not acknowledge their poor vision and are accustomed to it.
Black Pearl came up with an interesting solution – they created a business card that doubled as optometry tests.
myung1
Article originally posted on designtaxi.com