Siegel+Gale examines how a brand is like a living organism… they grow, evolve, consume and sometimes die off.
“Those that rise to the challenge evolve and become stronger, whereas those that can’t adapt to the changing world—and provide a new or enhanced brand experience—are destined to fade off into obscurity or “Remember when…” lists on the internet.”
Read more at http://www.siegelgale.com/blog/extinction-level-imminent/ see which 3 brands are on the verge of extinction
