When times get tough many companies look at branding as a way to cut back. Whether it be by not making new stationery, marketing materials or eliminating  the uniform an employee wears.  A recent article on smeweb.com looks at why branding is not an area to cut back on.
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Times remain tough for SMEs, and with finance still difficult to secure, many business owners see branding as an ‘optional extra’ for more prosperous times, when actually the opposite is true. When SMEs are looking to grow their operations or simply keep afloat, branding should actually be a key focus. Without branding to reinforce that an organisation is not only professional, but also very different from the competition, SMEs will struggle to attract new customers and increase profits.
Essentially, branding is about creating an identity that customers can relate to and remember.
Read the full article here