Ever wonder how your brand name translates for the Chinese marketplace? Does Louis Vuitton or St. Regis mean the same when it is in Chinese? Branding firm Siegel+Gale explains 3 methods for adapting your brand name. To read the article click here
Ever wonder how your brand name translates for the Chinese marketplace? Does Louis Vuitton or St. Regis mean the same when it is in Chinese? Branding firm Siegel+Gale explains 3 methods for adapting your brand name. To read the article click here