A recent article on Entrepreneur.com looks at 5 Big Company Branding Strategies Any Business Can Utilize
In the words of Robert Kiyosaki,
“If you are not a brand, you are a commodity.”
So why is it that so few small-business owners invest in building their brands?
You don’t have to hire an expensive brand strategist to refine your company’s image. But you do need to go beyond picking a color pallet for your company and calling that your “brand.”
Ready to get started? Here are five powerful branding lessons you can learn from big brands:
- Develop all-encompassing brand standards.
- Dedicate a single person to guiding and enforcing brand standards.
- Embrace storytelling.
- Take advantage of big data.
- Get involved in the community.
Read the full article at http://www.entrepreneur.com/article/239965
