Southwest Airlines put the heart into branding this year
A recent article on creativebloq.com shares 5 big branding trends for 2015
We’re entering a new ‘Human Era’ for branding – find out what that means and more…
In 2014, everywhere you looked, it seemed brands were springing to life – finding their human sides and learning to connect in truly authentic ways. Some for the first time. Even a few famously uptight institutions let their hair down, got rid of the jaw-breaking jargon and started talking and acting like people.
We recognize that shedding decades of formality and habit to forge genuine connections is challenging, sometimes painful for some institutions. Yet, some notable Human Era leaders emerged in 2014, and deserve recognition for bringing about a breath of fresh air.
- Talking and acting like people
- Being real, and even flawed
- The return of fun
- Empathy
- Empowering individuals to be the brand
Read the full article at http://www.creativebloq.com/advertising/5-big-branding-trends-2015-121413734
