3 classic branding pitfalls to avoid

A recent article on creativebloq.com looks at 4 ways to make your brand the very best.
Top tips for tackling three typical hurdles that can arise during a branding project.
Branding and identity design aren’t about creating a brand in isolation and handing it over to the client. The process involves close collaboration with the people who live and breathe that brand on a day-to-day basis.

“Trying to please everybody is impossible, and often with multiple stakeholders   pleasing everyone can be a challenge. For this reason, it is important to agree and to prioritise the important key stakeholders and engage with them from the very beginning of the project.”

However, even if you have the best collaborative relationship with your client, things can still go wrong. With that in mind, here are 3 classic branding pitfalls to avoid during a branding project – with pro advice on how to tackle them…