Rupert Mudorch’s News Corporation is splitting into two separate businesses. The first, to remain named News Corporation will handle all the publishing properties — newspapers and magazines — like The Wall Street Journal and The New York Post, with the former’s managing editor, Robert Thompson, as CEO. The second, to be renamed 21st Century Fox will handle the entertainment properties — cable and television channels, filmed entertainment, and direct satellite broadcasting businesses — including the FOX network, 20th Century FOX, FX, among dozens of other channels with Rupert Murdoch as CEO.
The name, 21st Century Fox, will serve as the parent company and the logo will be a business-to-business mark. It was designed by Pentagram partners Michael Gericke and Emily Oberman.
The name and symbol distill the elements of Fox’s familiar searchlights-and-monument logo into a dynamic new identity. The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities within a circle shape inspired by a lens. Iconic and distinctive, the symbol is accompanied by a wordmark set in strong, stacked lettering that is derived from the typographic pedestal of the Twentieth Century Fox logo and Fox Broadcasting’s wordmark.
— Pentagram project page
“Today I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future.”
— E-mail from News Corp. Chief Executive Rupert Murdoch to employees