Reprinted from AdAge.com
Creatives can get their next idea from anywhere — even a scientific journal called Environmental Science & Technology.
It was while reading about the work of Theresa Dankovich, then a Ph.D. student at McGill University, that DDB designer Brian Gartside found out about the water filtration properties of paper impregnated with silver nanoparticles — the cornerstone of the agency’s newest campaign for longtime pro-bono client, Water is Life.
Now, they have produced “The Drinkable Book,” a manual that provides safe water tips, printed in non-toxic ink on paper coated with silver particles, which kills water-borne diseases like cholera, E. coli and typhoid.
Each book is 20 pages, and each filter last about 30 days — giving people who receive it tools to have clean water for about a year. It features perforated edges that let you detach the filters, which can then be slid into the book’s packaging (3D printed). Once water passes through, 99.99% of bacteria is reduced, making it comparable to tap water in the U.S.