Mark Twain once said, “The reports of my death are greatly exaggerated.” This quote also seems to apply to incessant reports about the demise of print as a communications tool.
A recent article on bizjournals.com looks at the comeback of print. A primary one is that print no longer is the primary communications medium, so it’s new and fresh again because it stands out from the crowd.
While many people are weary and wary of email pitches, enewsletters and other digital marketing, they’ll pay attention to well-done print pieces .
Read the full article here.