“With the leadership of P&G Design, we were inspired by P&G’s heritage as a soap and candle company. The company’s original logo was a star that barge workers painted on cases of Star Candles to identify them. The symbol later evolved into a mark with moon and stars.
The moon and stars serve as a reflection of P&G’s unique ability to touch the lives of consumers throughout the phases of their day, their life, and across generations. The system is fluid and flexible, allowing the design to be innovative, beauty-inspired, or heritage-driven, depending on the need.”
Read the full case study at Landor