Refreshing an established brand is so much more than a “logolift.” Great designers understand the rebranding process involves keeping the client’s company relevant, clarifying its purpose, leveraging current perceptions, and considering the people being served.
PaperSpecs next webinar, Rebranding Lifewater: A Before & After, goes inside one transformative rebranding project. Justin Ahrens, principal and creative director at Rule29, will show us how his team used a strong strategy and the client’s existing equity position to help redefine the 35-year-old nonprofit, Lifewater.
You don’t want to miss Rebranding Lifewater: A Before & After.
When: Thursday, January 29, 2015
from 2:00 to 3:00 pm Eastern Time
(11:00 a.m. – Noon Pacific)
Can’t make it on January 29th? No problem! PaperSpecs webinars are archived for 30 days after the live event. Please complete the registration information below.
Thanks to the generous support of VMA Storyboard, Rebranding Lifewater: A Before & After is FREE and open to the public.