Curious Matter, by French manufacturer Arjowiggins, uses microscopic spheres of raw starch, a by-product of food manufacturing, to coat ordinary paper.
The result is a textured product which is a curious cross between sand and silk.
In an interview with printweek Antalis marketing manager Natalie Thomas said:
“It looks really rough but when you touch it, it is both smooth and grainy. It’s different, it’s always great when you get a new product that’s got a story about it. There’s nothing quite like it in the market.”
The paper comes in seven colours, all named after potatoes, such as Desiree Red and Purple Majesty and four weights – 125, 135, 270 and 380gsm
To express the new papers’ creative potential, Arjowiggins Creative Papers has embarked on an adventurous artistic collaboration with designer Gary Card.