Precise Continental was recently featured on The Beauty of Engraving for the Hatteras Funds Business Cards.
Business cards were designed as part of an overall rebrand for Hatteras Funds, a boutique financial services company. Over the past decade, Hatteras Funds has transformed from an emerging investment player into a respected equity expert focusing solely on the alternatives space.
Leibowitz set out to portray their unwavering commitment and established trust with their advisor audience. They refined their branding to inspire confidence and trust among their advisors and partners, and highlight their commitment to providing their audience with access to traditionally unobtainable opportunities.
The elevated materials, including a refined logo, elegant typography, and sophisticated black, white and silver color palette, convey the brand’s high-end, aspirational nature, drawing inspiration from their bold personality and unique style of doing business. The heavy weight and premium materials and finishing on the cards has been well received, for they truly communicate the importance Hatteras places on its partnerships and their attention to detail and high-end service.
The business cards were designed by Leibowitz . They are engraved in black on Classic crest white and also engraved in silver and burnished on Neenah Classic Crest Epic Black. The 2 sheets are then mounted together.
Project: Hatteras Funds Business Cards
Paper: Neenah Classic Crest Epic Black & White
Print Process: Engrave 1C – black/ Engrave Silver + Burnish
Finishing: Mount 2 ply
Project Spotlight showcases print projects that Precise Continental has been working on highlighting different printing techniques and papers.