A recent article by Ashley on the Domtarblueline.com looks at how PRINT is THE essential brand storytelling tool.
When thinking of brand storytelling mediums, it’s certainly expected to get excited over all the latest digital advances. With daily buzz-worthy updates, such as Linkedin Instant Articles or Facebook Live, it’s easy to believe that the future is shifting to digital marketing. Yet, despite the advances of other communication vehicles, print remains a vital, trusted and appreciated part of the media mix.
Here are four important reasons print is still the essential brand storytelling tool:
- People Trust Print
- Print is a Memorable Brand Messaging Medium
- People of All Ages Enjoy Receiving Print.
- Print Prompts People to Take Action
So, next time you’re planning your omnichannel campaign, make print a part of the strategy. While it’s perfectly acceptable to experiment with email, social media and digital advertising, don’t forget what the stats prove time and time again: print is an essential storytelling component of any media mix.
Read the full article here