A recent article on the Blueline by Domtar Paper share the three printed items that are key for having a success in a brand identity.
A brand is more than a logo. In this day and age, a company’s brand and its customer experience are irrevocably intertwined. And for small businesses, developing a unique brand identity and delivering a memorable customer experience is key to competing with big brands—and their even bigger budgets. Here are three print must-haves small businesses can use to set their brand apart, enhance their customer experience and keep customers coming back for more.
- Business Card
- Direct Mail
- Printed Newsletters
Business Card are an oldie but goodie in the branding and graphic design realm. Even with digital communication, an estimated 27,397,2600 business cards are printed annually in the United States alone, and only 9% are discarded after the cardholder’s information is added to digital storage.
But even if your business card is discarded, they’ve more than likely done their duty of generating a first impression. A business card’s design and paper choice are often a customer’s first introduction to a business.
Read the full article here.