Illustration: Jose Miguel Mendez
A recent article on creativebloq.com looks at 3 ways to help clients appreciate the value of good design.
“Branding is no longer something that sits with the marketing department, a brand is something that sits at the heart of a client’s business and organisation, and affects everything they do,” says Karen Hughes from TrueNorth
It’s a frustrating fact of life that clients don’t always appreciate the value of good design. So what can you do when faced with a client who just doesn’t get it?
Being able to educate clients on the value of design is a crucial skill. Communication, as always, is key: you need to involve your clients in all stages of the creative process, and make your case early – as these three industry pros explain…
- Make your case early in the process
- Explain your reasoning
- Apply logic
Read the full article at http://www.creativebloq.com/branding/3-ways-help-clients-appreciate-value-good-design-51514935